About Me.

My Why

I believe the best products begin with understanding the athlete. My passion is transforming athlete insights into innovative, performance driven products that empower athletes to perform with confidence and trust in the gear they rely on.

What Drives My Process

My background in Kinesiology taught me how athletes move, while my education in Sports Product Management taught me how to transform athlete insights into products. Every project begins with understanding the athlete, identifying an opportunity, and exploring solutions through prototyping, testing, and iteration. Whether I'm sketching ideas, building prototypes, or working alongside factory partners, I'm constantly learning, refining, and improving until the product earns an athlete's trust.